Hey you all!
I have so many different topics waiting in queue for me to tackle here, but I thought the logo could be a great first one to kick-start: it was born out of so much reflection and deep thinking, and it hides so many implicit meanings, that I thought not opening it up to the outside world would be quite a pity…also, the logo was one of the first elements I started working on, from the very moment I decided to move ahead with my “crazy” clothing brand initiative (little break here just to clarify: it felt crazy back then, especially given my super established and stable career in the financial industry and the fact i had never ever imagined myself pursuing any other venture that would not be in any way related to that).
Therefore, also for the sake of keeping the chronology right, the logo seems like the right place to start.
The concept.
At first, starting from a completely blank canvas, and already knowing that femininity would be a crucial element of the brand which I would never ever be willing to give up on, my initial attempts at the logo turned out to be…let’s say, a bit too “cheesy” – and quite obvious too: written in smooth fonts depicting “Siebelle” as a word and playing out with the curves from the S or the sequence of “e”s and “l”s in the name, they implied something like:
(yep, I am embarrassed to say, those were real attempts from my side….i know they look horrible, so no need to remind me of that 😉
The progress.
Thank God, I quickly realized those logos were not correctly portraying the spirit I wanted to convey to the brand and the kind of attitude I aimed to express through my clothes. They were lacking the modernity and the go-getter attitude of the women who I was targeting my products to. So i quickly switched to styles and fonts which in my opinion did a better job at expressing the concepts I was searching for.
After some research and reflection, I finally landed on these ones:
This is in my view an image that transpires personality and attitude. Furthermore, it feels modern and actual.
I also like the fact that the letters are so stretched and brought so close together, that at first glance it almost feels like a labyrinth in the display: not only it is also quite appropriate to the fact that we are all in a continuous quest to find ourselves and who we really are, but also I like the fact that it brings an element of fun too, by having people first trying to figure out what is effectively written before even associating it to Siebelle as a brand in the logo 🙂
Finally, the element of femininity had to be there, and came as the last element, with the stylized rose on the side. The objective is to show that being a girl boss does not mean we must leave our kindness and romanticism aside – on the contrary. We should not feel embarrassed or deprived of expressing our feminine side and instead should be proud to embrace it and expose it! This is what makes us women, after all:
There is no ultimate and static end stop to this, but rather a continuously moving process of self-adjusting as new information is received and incorporated. Above everything, I stay humble to learn from this process and hopefully continuously reflect my learnings on my brand, on my logo and on my life.
Hoping you are all well and looking forward to seeing you next time.
With love,
Cybele
